Category: Digital Product Strategy

The grocery industry is reinventing itself to meet rapidly changing shopping habits during these trying times. Among the changes, grocers are adopting apps and a multi-channel approach to enable expedited delivery and pickup services for their shoppers. Apps play a critical role in these new multi-channel approaches. Just in the last number of years, the…

The question of “which platform to build an app for first” has been a popular one from the outset of the app stores. Often ideological or headline-focused, the platform wars may be over for now but the need to answer this particular question remains. Similar to guidance about the costs of apps, the answer to this question varies.…

After six years of building apps, I’ve come to see a number of common problems that can lead to an app’s failure. While it’s challenging to more precisely distill all the components that go into ensuring an app’s success—I needed a whole book to do that—lessons learned are often more concise and digestible. Here’s a…

Product management is a discipline that continues to be hard to describe and define. There are particular approaches for doing product management “the right way,” which was part of my motivation for writing App Savvy. At the same time, a portion of this role simply comes from experience. That may even be truer for being a…

User testing is often an afterthought, considered only after the design and development of an app. Our team at evaluating and validating your app from the outset and throughout the creation process. This allows us to iterate on what we learn and make sure your app appeals to users and meets their expectations before its launch. Without…