Category: Mobile App Marketing

You spent the money building your app, now you need to start assessing how it’s doing. We’ve broken out 28 of the most useful app metrics into the following categories: user engagement, customer satisfaction, acquisition, and app performance. These metrics are critical to scaling and measuring the success of your app. With each we’ve added actionable tips to improve…

Many people spend and money on a potential new business and then not have a marketing plan to help launch and scale it. There’s a simple reason though why launching an app is often left to chance: it’s easier to focus on what’s in your control than what isn’t. Implementing a feature, refactoring some code, or tweaking a button…

An App Preview is your 30-second chance to convince users to download your app. Done right, it can be the most powerful user conversion tool in your app’s arsenal. For some people, though, crafting an App Preview can be more daunting than creating the app itself. We know first-hand just how challenging an App Preview…