Category: Uncategorized

Push notifications play a powerful role in engaging users with your app. When used intelligently, push notifications improve app engagement by 88 percent. Yet, there’s also a tremendous opportunity to turn users against your app with push notifications. That same Localytics study? It found that over half of app users think push notifications are “annoying.” These…

Creating an engaging app takes much more than just an interesting idea. Gimmicks and “flavors of the month” ultimately will not break through the noise of the app stores. What’s needed instead are the proven strategies that help drive better engagement for your app. These aren’t tricks and some of them require significant thought and…

An auto-renewable subscription is an iOS In-App Purchase category that allows an app to provide and charge for content or features over a set amount of time. We talked about the criteria of an auto-renewable In-App Purchase (IAP) and the things Apple could do to improve on its subscription IAP model in an earlier post. Now…

While a media push can drive excitement around your app and spur downloads, the effects are far from lasting. TechCrunch recently reviewed case studies of apps featured on Shark Tank to determine the long-term effect of massive promotion. Despite millions of viewers and even the recommendations of the show’s investors, TechCrunch discovered that the “Shark Tank Effect” only bumped up app downloads…

Creating apps since 2009, Savvy Apps is a grandpa in app years. We have seen all sorts of failed projects come our way due to the wrong person or team being selected. Deciding to work with a freelancer, offshore developer, small studio, or full-service agency depends on factors like preference, budget, and your own skills.…

Many customers come to us at Savvy Apps with a set of unknowns and unclear path to obtaining their goals. Through the years, we’ve honed our discovery process to solve this problem. We start by casting a wide net, gathering as much information as possible, and then whittle that information down into actionable takeaways. In…

You Wouldn’t Like Me When I’m Hangry In a world that feels like it’s in a constant state of flux, people want — nay, they demand — their creature comforts. Consumers were already beginning to discover new ways to get their food, with online ordering rising at a fervent pace by late 2019. “Way back then,” you may have…

If you’re setting out to build an app, you have a few different options to consider. Should you be part of a larger company, it’s possible there are resources in-house. It’s also possible you could wrangle together a group of freelancers or work with an agency like Savvy Apps. Finally, you might even consider raising money…

As I’ve written about recently, there’s a growing trend around unbundling apps, invisible apps, and app constellations. They are all related but the last area has been of particular interest to me because we’ve been helping customers think through potential app constellation strategies over the last six months. In light of that, I though it would…

It’s here! Apple unveiled its much anticipated addition to the smart watch market with a bang at its “Spring Forward” March 9th event. $10,000 editions and finely sculpted alloys aside, here’s a look at what you need to know about the new Apple Watch. The Apple Watch requires an iPhone 5 or later Your new watch…