Mindblown: a blog about philosophy.
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How Grocery Stores Can Become More Nimble Digitally
The grocery industry is reinventing itself to meet rapidly changing shopping habits during these trying times. Among the changes, grocers are adopting apps and a multi-channel approach to enable expedited delivery and pickup services for their shoppers. Apps play a critical role in these new multi-channel approaches. Just in the last number of years, the…
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28 Metrics That Matter for Your App
You spent the money building your app, now you need to start assessing how it’s doing. We’ve broken out 28 of the most useful app metrics into the following categories: user engagement, customer satisfaction, acquisition, and app performance. These metrics are critical to scaling and measuring the success of your app. With each we’ve added actionable tips to improve…
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How to Set Up and Test an Auto-Renewable Subscription for an iOS App
An auto-renewable subscription is an iOS In-App Purchase category that allows an app to provide and charge for content or features over a set amount of time. We talked about the criteria of an auto-renewable In-App Purchase (IAP) and the things Apple could do to improve on its subscription IAP model in an earlier post. Now…
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The 7 Best Tips to an Effective Pre-Launch Mobile App Marketing Strategy
While a media push can drive excitement around your app and spur downloads, the effects are far from lasting. TechCrunch recently reviewed case studies of apps featured on Shark Tank to determine the long-term effect of massive promotion. Despite millions of viewers and even the recommendations of the show’s investors, TechCrunch discovered that the “Shark Tank Effect” only bumped up app downloads…
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How to Hire a Mobile App Developer
Creating apps since 2009, Savvy Apps is a grandpa in app years. We have seen all sorts of failed projects come our way due to the wrong person or team being selected. Deciding to work with a freelancer, offshore developer, small studio, or full-service agency depends on factors like preference, budget, and your own skills.…
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How a Robust Discovery Process Leads to Better App UX and Design
Many customers come to us at Savvy Apps with a set of unknowns and unclear path to obtaining their goals. Through the years, we’ve honed our discovery process to solve this problem. We start by casting a wide net, gathering as much information as possible, and then whittle that information down into actionable takeaways. In…
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Restaurant App Development: How Apps and Digital Experiences are Feeding the Hangry
You Wouldn’t Like Me When I’m Hangry In a world that feels like it’s in a constant state of flux, people want — nay, they demand — their creature comforts. Consumers were already beginning to discover new ways to get their food, with online ordering rising at a fervent pace by late 2019. “Way back then,” you may have…
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Android vs iOS: Which platform to build for first?
The question of “which platform to build an app for first” has been a popular one from the outset of the app stores. Often ideological or headline-focused, the platform wars may be over for now but the need to answer this particular question remains. Similar to guidance about the costs of apps, the answer to this question varies.…
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Why apps fail
After six years of building apps, I’ve come to see a number of common problems that can lead to an app’s failure. While it’s challenging to more precisely distill all the components that go into ensuring an app’s success—I needed a whole book to do that—lessons learned are often more concise and digestible. Here’s a…
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Build vs Buy: When Contracting an App Makes Sense
If you’re setting out to build an app, you have a few different options to consider. Should you be part of a larger company, it’s possible there are resources in-house. It’s also possible you could wrangle together a group of freelancers or work with an agency like Savvy Apps. Finally, you might even consider raising money…
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